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Making optimal use of opportunities in the market and making the right decisions based on a highly predictable forecast. That can only be accomplished with a smart commercial process for opportunity management. From the moment your customer is still a lead, to delivering a contract.

Opportunity management

In a competitive market, margins are under pressure. Organizations grow more complex and professional all the time. Decisions and deals are influenced by many different stakeholders and internal politics. This makes it increasingly important to maintain an overview and get a grip on the entire commercial process.

This process does not only focus on sales or opportunity management, but collaboration throughout your organization to elevate the commercial power of your organization; the backbone of every successful enterprise.


Sales best practices

Lead2Contract (L2C) is a turn-key commercial process design. It is the answer to managing all commercial activities within an organization, from lead generation to opportunity management to account management. Based on proven Best Practices, it fits every organizational structure. The design phase is based on 9 workshops concerning the most crucial elements.

The result is a commercial process that emphasizes critical decision-making moments, and shows which people, in which role, should collaborate at each time. We finish that off with a toolbox for opportunity analysis and provide you with a clear strategy for opportunities, accounts, bids and contracts.


20 years worth of experience

That might seem like a lot, but it can be set up quickly, as we have been doing this for more than 20 years. Of course,  you will want to know what the effects of L2C are. That is why Motion5 provides all customers with a dashboard of measurable results. This ensures the impact of our programs on your business is always very transparent!


Why L2C?

  • Increase the predictability of your business
  • Define clear roles and responsibilities in the commercial process
  • Optimize the collaboration between sales and operations
  • Achieve efficiency by standardizing processes
  • Quickly set up your entire commercial process to focus on bringing value to your customer