Customers don’t need prescription glasses; they need (a) clear vision. They don’t want a drill; they want a painting on the wall. With CCA you translate product features into actual value propositions.
Your product only becomes valuable if your customers can actually see its value. CCA teaches you to think from the client’s perspective rather than from your product. It’s a tool that determines actual client value and develops a sharp value proposition.
This value proposition is comprised in a sales guide. A practical handbook with comprehensive examples specific to your organization. It holds all the ingredients you need to hold a high-level commercial conversation.
With CCA you put the intrinsic value of your organization into words: a targeted message to sales people in the field, but also to your marketing department. Giving you a consistent story to tell, in line with the company strategy.