fr de en nl

CORE Case Analysis

Customers don’t need prescription glasses; they need (a) clear vision. They don’t want a drill; they want a painting on the wall. With CCA you translate product features into actual value propositions.

Value selling

Your product only becomes valuable if your customers can actually see its value. CCA teaches you to think from the client’s perspective rather than from your product. It’s a tool that determines actual client value and develops a sharp value proposition.


One Value Proposition
(to rule them all)

This value proposition is comprised in a sales guide. A practical handbook with comprehensive examples specific to your organization. It holds all the ingredients you need to hold a high-level commercial conversation.

With CCA you put the intrinsic value of your organization into words: a targeted message to sales people in the field, but also to your marketing department. Giving you a consistent story to tell, in line with the company strategy.


Why CCA?

  • Linking product to actual customer value
  • Promoting a consistent sales story
  • Teaching you to think from the customer’s perspective
  • Creating valuable input for product launches and campaigns
  • Creating alignment between sales and marketing teams
  • Moving away from price discussions