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Enhanced Professional Attitude

Sustainable change requires a change in behavior.

Indeed, it requires an adapted mindset.

Leading by example

It’s a tricky thing, convincing someone to change his or her behavior. But you can enable people to think differently. By making them aware of their talents and mindset. And especially by getting them to experience that a shared mindset works.

A well-set example will inspire following. That’s why we invest in frontrunners. Change Agents, who bring people along in the change needed. They do that by working together better as a team and effectively making decisions.

This begins with clear regulation of the way we collaborate. A powerful set of tools for this are the Rules of Engagement, a behavioral code we draft together with the organization. These Rules of Engagement aren’t just tailored to the commercial strategy, but also line up with the organization’s core values.

In a two-day training session we challenge people to work according to this code, in practice-oriented and complex cases. The pressure in those cases is high, because it’s especially important to be able to perform as a team in such situations.

In what situations can we hold each other accountable? By giving concrete answers to these questions, you bring about a feedback culture, and the behavioral code becomes the organization’s conscience. That has a huge impact. Not just at the individual and team level, but also on your commercial results.


  • Significant impact on the organization
  • Increased cooperativeness
  • Increased effectivity in decision making
  • Development of a measurable performance culture
  • Working on a feedback culture